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t3mporary_126 said:
"Last time this happened was when Nintendo unveiled the Wii for the public at E3 2006." Wow

Actually, I was watching some GameSpot E3 coverage and one of the guys who was at that 2006 e3 said this is even bigger.  The Wii line topped out at ~6 hours.  The Zelda line topped out at ~8 hours yesterday, despite having 117 demo kiosks set up.  And it only stopped at 8 cause that's where they capped it.

Nintendo may have lost the larger war of E3 with the Nintendo brand as a whole not grabbing much mind share.  But they definitely won a significant victory with Zelda which is now on the minds of a huge number of people.