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I have a new Samsung 4K/UHD 65 inch television. When I brought it in the living room to replace my 55 inch Samsung 1080p television (that I love) my wife was like "really, why, I bet it will be a marginal improvement".

As soon as I streamed some 4K videos from YouTube and Netflix my wife was like "Holy Shit!, that picture is amazing, I am not even upset anymore!".

Maybe older or first gen 4K televisions are only marginal. But I have a 2016 and it is amazeballz.

4K content is a HUGE upgrade to 1080p.