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3D in fairness is quite different and provides an experience. 4K is a natural progression in tech, but it has been blown way out of proportion in importance. It's more of a behind the scenes upgrade that should have simply been phased in. Like 400 hz V 120 hz. The difference is, on paper, massive, but for the end user, it's minimal.

 

It will make a difference at 50+ inches, but when you are paying for a TV, it shouldn't be 1080 p v 4K. It should just become the new norm. Paying more makes little sense.