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Mystro-Sama said:
Yea, this is essentially killing the xbox brand. What are they thinking though?

They are thinking console gamers and PC gamers are not the same.  That console gamers are not going to purchase a PC and put it in their living room to play PC or even xbox games.  They are thinking that they can sell their games to PC gamers who would usually not purchase a console anyway or even PS gamers who also own a gaming PC.  They are thinking with tighter integration between Win10 and X1 they will also get a larger community for the Win10 Store and X1.  They are probably thinking that using customized hardware really isn't where the market is going anymore with Sony, Nintendo and themselves using PC parts.  I am thinking MS feels getting you as a customer is way more important then just getting you as a console customer.  What their gameplan going from there should be interesting.