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Aeolus451 on 14 June 2016
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Machiavellian said:
Valdath said:

They just saved a lot of people 400-500$.

 

How is that good for the Xbox brand, they literally gave up.

Think about it this way, you have to have Win 10 to play any of these games.  MS want Win 10 to be the defacto desktop PC OS - MS Wins

You have to purchase the games through the Win 10 Store.  MS wants the Win 10 store to be the defacto store front on PC - MS wins

You have to use XBL servivces to use their groups, hubs and other services.  MS wants XBL to be the defacto game service or just service period on PC - MS wins.

MS want Azure to be the defacto could service for games on PC - MS wins 

MS want MS game studio to be a juggernaught on PC - MS wins 

MS want to spurr more PC sales including hardware, this keeps the PC seen healty, makes their partner happy and those partners uses Win 10 as defacto OS when they sale the system - MS Wins

I have even more examples but will not make this post to long.  The problem with gamers is that you are so focus on console war this that you forget that MS as a company has many different products that has nothing to do with consoles but can use the console to leverage those other businesses and thus create huge reveiw streams for them.  In MS mind, its not the amount of hardware you sell but the amount of consumers you get as repeat buyers in your ecosystem that generate a constant revenue stream.  MS will continue to make a console but they are not limiting theselves to just the console gen but instead want to make the PC ecosystem their system which has a much bigger install base and revenue stream.

There's one major issue about all that. Windows 10 Store. It's literally the key to if any xbox games sell on pc or not. The problem is that it already has a bad reputation amoung pc gamers. Crappy/buggy ports and no mod support. Until the store is as good as steam and repairs some of it's reputation with pc gamers, the software sales through it will be miniscule compared to steam or consoles.

Hopefully, it works out at least somewhat well for MS or that they learn from it quickly then adapt. The gaming market as a whole is better off if MS stays in it. It can't keep making costly mistakes though if it wants to stay in the gaming market.