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aLkaLiNE said:

Why on earth are you quoting me? My estimate included digital and bundles btw, and to calculate 30% you would multiply by .3

That's not true, this is basic math. If digital is 30% of total sales, then you divide by .7

When companies say digital is 25% of sales or whatnot, they aren't saying that digital is 25% of what physical sales are, they are saying it represents 25% of total sales.