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Ruler said:
Ka-pi96 said:

Even if they are doing it free and not trying to make money (which I doubt) it's still not fair use because of the bolded.

And FYI I just checked, searched 'Overwatch Tracer' on google, went to images and there's a Tracer dick pic on the first page...

It's easy for Blizzard to argue that that is damaging their IP, thus not fair use.

Blizzard could easily talk with google and prevent this, you can even flag pictures yourself to be removed

If you have safe search turned off, you'll always see some kind of porn or nudity.  I doubt that blizzard could make google do anything worthwile to fix it other than tell you to "change your settings".