A huge part of what you pay for with Apple is the operating system. iOS is a very intuitive mobile OS and obviously at the highest degree of optimization you can expect. I'm on my first iPhone, owned Android for like 6 years. Both have their ups and downs, both are missing features that should be standard (Swype, iMessage, there's more on each side) but I wouldn't really say they're overhyped at this point. Overpriced would be more like it but then so are all decent smart phones.
I think that Volkswagen is overhyped. Low quality parts, over engineered yet failure prone power train design and frankly I don't find them that attractive. This is coming from someone that used to be a Subaru technician (that's as qualified as I am to speak on the subject)
Uhmm, I think that tattoos are an overhyped 'fad/service/product', at least around where I'm from where seriously 95% of the people I know and see have at least one tattoo. No offense to anyone intended.
I also think that the magic bullet is overhyped. We have one, it's just a small blender lol
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