‘Warcraft’ Fever Hits China as Advance Sales Reach $20.4 Million

[binary solo]

Lawlight said:

binary solo said:

Good to have a more or less confirmed financial benchmark for profitability. If it manages a worldwide box office of >$300 million then we are looking at a break even movie. It's already made $70 million overseas and with China adding about $30 million it's 1/3 of the way there. If USA opening weekend is $25 million I don't expect it to get much more than $50 million as I expect fans to see it at the opening, but most of the general audience being swayed by the general scepticism towards video game movies along with the low review scores. So we have $150 million pretty much guaranteed, which means it needs solid openings in the remaining significant markets and reasonable legs to get to $300 million.

Personally I think the opening weekends will need to be pretty good because I don't see the movie having legs.

That's not how it works. $100M grossed in China equals about $25M grossed in the US. It will need closer to $450M to break even if China is a huge chunk of the grossings. Not counting marketing.

So in China only about 12% of the gross goes back to the producer? Man, that's harsh.