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Teeqoz said:

Anywho I'm not sure why people have a problem with this. Some people be, or might become, intrigued by the game that don't have Steam. After all, Steam is a 3rd party client that requires an active effort (not a lot, but you have to specifically want to download Steam to get Steam pretty much) to get, while Windows Store is automatically on your computer. Thus putting their games on the Windows Store will allow them to sell to a different audience than those who have Steam. Pretty simple really.

I don't have a problem with this, especially if the Windows Store version is cross-buy with the Xbox version. But I think that the porting process ain't that easy and that their expectations based on the number of W10-installations (which include many business PCs) are a bit high.