Chinese washing detergent turns a black man into an Asian man.

[Neodegenerate]

Ka-pi96 said:

Neodegenerate said:

I would say you are inferring it more than they are implying it.  In no way is the girl in the commercial appearing to be disgusted by the fact that he is black in the beginning.  If anything it has a very "get clean and come get me" vibe to it.  There is no connotation that denotes that he is going in because he is black.  He is going in because he is dirty, and they happened to use a black person instead of dirt to convey that.  Twisted and a bit weird?  Sure.  Racist?  I don't quite see it.

So black people = dirty

Asian people = clean

But not racist apparently...

Again, inference.

When light skinned people get dirty they get darker - fact not opinion.

The job of laundry detergent is to make things clean - fact not opinion.

The commercial takes a black man and uses him to portray a very dirty Asian man - culturally unacceptable in most of Western civilization - and then uses the detergent to make him clean and back to his normal "desirable" self.  In their opinion, this was funny and worked.  In my opinion, it is through a cultural prism that we see this as an unacceptable form of humor.  If we weren't so sensitive to race, it would be a non-issue.  Hell, it would be even worse if they used "black-face" to do it.