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Clealy these UK sales have failed to meet Sony's expectation (I see like some guy on gaf say how Sony are disappointed so must be true because it's gaf. Nuf said!). Sony's UK adverising team increased by 2 people and I saw like 3 ads for PS4 this past week (usually I see 2 a week) so it must be there biggest promotional push EVER!

So disappointing for Sony!