Hi, I do marketing for my girlfriend's company (she gets paid the big bucks)
And something that should never be underestimated is the power of free advertisement.
Let me give you an example:
Do you want to appear on IGN, GameSpot and most Youtube channels?
Idea pitch:
Every single person (invitational only) that manages to beat the game within 24 hours after its release on a Life Stream, without hacks of course, will share %7 of the total revenue. (This could also be restricted to Charity if you want)
Online score boards will be supported after the day 1 challenge, so that people try to beat their favorite Youtuber or Twich streamer. This will encourage even more people to buy the game.
The game's title is: SE7EN. And its about 7 realms, or 7 Knights, or 7 Friends... You get the idea.
Its does not need to be long, but it must be really hard and fast enough for people to keep trying.
That's it, instant hit.
