Amazon U.S. May bestsellers and general Amazon-based discussion

[Mazzy]

JRPGfan said:

Mazzy said:

Don't really see the point in doing that though. Average Joe sees 3.8m for Uncharted 3 and 2.7m for Uncharted 4, he doesn't really know or care about sell-in vs. sell-through.

I think it would have been more effective to announce sold-in a few days after launch. 

You would have people saying "yeah but its just sell through, those copies are just sitting on a shelf somewhere looking pretty".

Investors and the like, whom the PR is probably for, do know the differnce between sell in and sell through.

Investors prefer sell-in.