Lawlight said:
Are they? Seems like. Seems like a steep drop from Age of Ultron to me. |
Indeed they are. It's on pace to outdo Winter Soldier by 344M, which in turn outpaced First Avenger by 344M. They managed to turn a franchise around from a film that lagged behind Superman Returns to a contender for a place among the coveted Top Ten Grossing Movies of All Time.
Any expectations it would be competing against the Avengers would have been completely misplaced considering that
1) The original plan was to compete head to head against Battle v Superman, but DC recognized a stinker when they saw one and rushed the opening release by about 2 months to avoid a box office bomb. The division of audiences would have resulted in Civil War performing lower than it currently achieves---and initially there was expectation to be directly challenging X-Men: Apocalypse even sooner. Optimistically speaking, Captain America would only haul about 800M (though BvS would have likely only taken 500-650M).
2) It was released in 20 fewer territories and had less of an advertising push than Age of Ultron, by itself rendering it inevitable to fall short of this.
3) The Chinese government frowns on anything with "America" in the title, so the execs knew right from the moment they called this movie "Captain America" and not "The Avengers" that they were going to be alienating a sizable portion of the largest Foreign territory.
If anyone is sad, it is this guy:
And maybe Snyder if he gets thrown out of the Director's Chair for his crimes against cinema. And certainly everyone who spent money on making BvS, thinking that it would be a competitor against The Avengers.
