TV, movie theater or internet advertisement?

[NiKKoM]

Depends on the audience you want to reach: Mass audience is gotten by TV, look at the mass numbers for Call of Duty, Fifa, GTA.. Smaller hardcore games like Dark Souls fair much better on the internet cause that where their audience are...

For some Nintendo games I could see them targeting around TV shows for mothers to buy the game for her kids..

And scrap movie theaters for plain old advertising in magazines, newspapers etc, that's way more effective then movie theaters