| jlauro said: It's been over 20 weeks of wii fit in Japan, and the attach rate for wiifit to new wii is selling at about 75% (and the average is already over 30%). Given that it's already exceeded 30% in Japan, and new wiis come with a 75% attach rate, I wouldn't consider 40% that unrealistic. I would expect higher attach rates in the US than in Japan. |
And it's currently selling at about an attach rate of 150% in Others (251/168). That's not an indicator of anything other than that sales have not yet plateued in Others and are still tapering off in Japan.
Over time in Others, it may sort out to about 1:3 as it is in Japan if it retains its popularity.
The current 1:3 attach rate in Japan is over 10 weeks. Unless one has reason to believe Wii Fit will experience front loaded sales in NA, contrary to Japan and Others, or that Wii Fit will continually see over a 1:1 attach rate in NA until it reaches an overall attach rate of 2:5 or even 1:2 on the basis that the US is a nation of health and fitness obsessed "fatties" I'll go with the conservative (realistic) estimates.
3-4m first month NA by very optimistic estimates which would be about a 1:4 attach rate over the first four weeks.
