"It's not the platform holder's job to make [third party games] successful." - Robot Entertaiment CEO

[Proxy-Pie]

I agree in a way but not fully. When it comes to making games on platforms, the main marketing is obviously the 3rd party's job, but in Nintendo's case, I think they need to emphasize the 3rd party games on their platforms as well, because that would only benefit Ninty in the long term.