April 2016 NPD Thread! Hardware and software up!

[Swordmasterman]

Aquamarine said:

ExtremeBrawler said:

Thanks for the clarification.

Just by looking at Q1 2016 numbers for COD, it should be clear these numbers don't consider bundles.

I am quite surprised to see the "other Activision titles" doing on Wii U not that lower than on PS4+PS3 combined, alongside Skylanders being strongest on Wii U.

The NPD Group has three separate feeds:

1) Hardware feed

2) Software feed

3) Accessories feed

 

Hardware bundles are located in the "Hardware" feed. They're made in cooperation with the Hardware manufacturers to sell-through hardware so they aren't really associated with how *Activision* is performing in the overall market.

This comparison is supposed to act as an in-depth look to show how Activision performs as a software publisher that operates in USA retail stores like Gamestop and Amazon. So it looks at the Software feed.

 

Oh and also:

April 2016 Software Marketshare ($):

Nintendo: 16.94% (+23.2% YOY)

Sony: 10.13% (+7.6% YOY)

Ubisoft: 9.59% (+97.4% YOY)

Electronic Arts: 8.40% (-28.9% YOY)

Take 2 Interactive: 7.11% (-43.1% YOY)

Activision Blizzard: 6.97% (-17.2% YOY)

= 59.14% of the market with these six publishers alone. And this doesn't even include Microsoft (who is generally pretty weak in the 1st-party software market) It's fascinating how homogenous the retail industry has become.

And how well Japanese Publishers like Bandai Namco, Konami, sell on USA ?.