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This really depends on the definition of success. As long as its profitable, then its worth-while to do. So it then comes down to other indications of success. If it is based on consumer acceptance or market leadership, then it isn't as simple as selling X MM. It has a lot of other variables.

For instance, I look at Wii U. As a comparison to the sales of other Nintendo consoles, then it is not 'successful'. But in terms of profitability and lessons learned, it is successful.