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Soundwave said:

I think there's a misunderstanding about "hype" needing X amount of time to generate. As if you unveil longer before launch, you are guaranteed more hype. It doesn't work like this.

"Hype" comes from excitement about a product, excitement for a product only occurs if the product is worth being excited over in the first place.

If you have a great product that really impresses people, hype is the easiest part of the equation.

There was sky high hype for the N64, and really Nintendo only really formally unveiled the N64 seven months prior to its Japanese launch (November 1995 unveiling, June 1996 launch in Japan).

Hype is not the be-all, end-all, you need to have a very well thought out product that illicits a lot of value to the consumer.

Hype hasn't been Nintendo's problem. Not being able to relate to modern Western gamers that make up the bulk of the industry now, poor hardware decisions oand gambling on gimmicks to sell hardware, split development resources between home console and portables, and poor relationships with third parties are Nintendo's core problems, not hype.

But is their such a thing as something a lot of people not knowing about gaining a lot better hype and momentum over a period of time? Yes. This happens to movies all the time. Did you know the original Halloween was an absolute flop when it first hit theaters. No one was seeing it, but with word of mouth over a period of time it has become the highest grossing independant films of all time (maybe not anymore, but we are talking about 30 years and a growing movie audience, but it was for a LONG time).