Why Did Sony Not Lock Down Battlefield 1 Marketing/Exclusive Content?

[Lrdfancypants]

jason1637 said:

So Battlefield 1 looks really good. A lot better than COD IW but I've been wondering why sony didn't go after the exclusive content and marketing for the new Battlefield. Star Wars Battlefront did very well over the holidays on PlayStation and they also had a pretty big push for battlefield hardline so I was pretty shocked when I didn't see the PlayStation logo at the beginning of the trailer. The reasons i could think of is that either MS made a deal awhile back or that Sony doesn't care for battlefield since they have Cod.

Maybe they decided to skip it due to having COD and the backlash of Battlefield 4, Battlefield Hardline and SW Battlefront. 

Honestly, who could blame them?  People have complained about all 3 of those games from graphics over gameplay, horrible DLC practices, buggy releases and so on. 

Who could of predicted the dramatic turn around and great love the next Battlefield would get?  Pretty amazing off of one trailer.  Seems MS putting their logo at the end of the trailer paid off as it might be one of the reasons for Battlefields new found love.  It will be interesting to see if it results in increased sales or simply just positive PR and praise.