Fei-Hung on 09 May 2016
I think with Crash, they might have learnt from the Marvel deal with Disney.
Activision offers Sony the license for free to make exclusive PS4 game. Activision gets free good PR as they are letting the fans have what they want. In return, Activision gets to keep merchandising rights and use Crash in Skylander etc. Not giving Sony the license or permission to make the game would have been to Activision what it was for Sony not giving permission to Marvel for the use of Spidey in Civil War. In the end it worked out well for both.
For the Spidey game, Activision has milked this license before and I don't see that changing. Whilst Activision make their own set of Spidey games, Sony gets to work on an exclusive one on their own.
