Who is Nintendo targeting with NX? Is it the handheld user base, that is much bigger for Nitnendo than the home console user base? Is it the PS4/Xb one user base, and if so is it to get them to adopt NX as their primary console, or to make an attractive second console? Is it all those people who bought Wii and abandoned Wii U / gaming in general when the 8th gen happened?
The easiest market to target is obviously the 3DS market. But it's a no growth approach. They are unlikely to sell more than the cumulative sales of 3DS+Wii U. But maybe they are happy with that prospective sized install base. ~60 million is a pretty good number for Nintendo, and a pretty compelling argument for 3rd parties to support the platform.
If Ninty is targetting the PS4/Xb one users then they have a really tough road. These gamers aren't particularly interested in Nintedo IP, so trying to get them to adopt NX as a primary console is extremely hard, and trying to convince them to buy a lower power console for a secondary console is also hard for people who are generally one console per gen owners.
IMO that blue ocean is gone forever, so targeting them is a waste of time. But I could be wrong.
Is there another consumer base that I'm not considering? Can they attract smartphone/tablet/Facebook gamers?
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