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I think it was aimed towards both gamers and kids, but it didn't do well with capturing either of those audiences.

Most young kids these days don't care that much about Nintendo, and if they are gaming, it's most likely on either a smart device, a PC, or probably a PS4.

I guess they did a little better for the core gamers, with games like Bayonetta, Smash, and XCX, but overall, Nintendo is giving us cery little faith to continue buying their products.



"Just for comparison Uncharted 4 was 20x bigger than Splatoon 2. This shows the huge difference between Sony's first-party games and Nintendo's first-party games."