When Nintendo first unveiled the Wii U, you'll remember that Reggie stated this console was made with "you" in mind. He said that this will be "your" console (that's why it's called Wii U). To this day it remains unclear exactly what he meant by that, but I think it's safe to assume he was trying to speak to Nintendo fans who felt somehow betrayed by the Wii. There was a sentiment that Nintendo abandoned the core Nintendo fanbase with the Wii to instead target the casual, non-gamer audience with games like Wii Sports, Wii Fit, Wii Music, etc. I think with the Wii U they were trying to tell these scorned Nintendo fans that this console was being made with them in mind.
Again, this is just my guess because Reggie's comments are very obtuse and it's difficult to determine exactly what he meant, but that's how I've always interpreted it.
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