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Louie said:
The target audience was Nintendo's ego.

It was aimed at no one, to be honest. The gamepad is more hardcore than the PS and Xbox controller. Some games were clearly meant for the mass market (unfortunately they didn't put any effort into them), but at the same time they tried to get "hardcore" third party games and put all their energy into stuff like Pikmin 3, which didn't sell on Gamecube either. The hardware itself was designed with people in mind who don't care about graphics, but the packaged product was placed in a price range that said "hardcore only". Kinda like a computer manufacturer that didn't know if their next product was supposed to be a home computer or a laptop, so they made a fridge.

well said-  i think you are 100% correct