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Ruler said:

600$? really? Also this thing will cost at least 700€ here in europe. I feel like PC gaming isnt afrordable anymore, i remember when you could have a GTX 280 for something like 300-350€, not 600€. 

The GTX 280 started with an RRP of 550 €:

Its price only fell very fast because AMD started a price war with its HD4800-series. These low 280 prices were an exeption, not a rule.

The 280's glorious predecessor, the 8800 GTX also started at 600 €... and was worth every penny.

And due to Nvidia's announcement it will be a great time next month to get good bargains for GTX970 and GTX980 cards and similar AMD cards (new ones as well as used ones), which are all much faster than the available consoles and will have considerable price drops.

So PC gaming gets more affordable again.