Watch NVIDIA’s Special Event Livestream – GeForce Pascal, DirectX 12, Virtual Reality and Tons of Stuff For Gamers

[Slimebeast]

But I don't get it how expensive these are. The 1080 is perhaps 20% faster than a 980Ti but at $699 it costs even more than a 980Ti ($649). And the 1070 ($449) costs a lot more than a 970 ($329).