Why Did Sony Not Lock Down Battlefield 1 Marketing/Exclusive Content?

[Intrinsic]

No need to. will sell more on PS4 regardless.

Unless you think a lot of people will buy an XB1 for BF1 when everyone around them probably has a PS4 and tells them the game will run better on PS4.

I at least give MS credit. They are still even trying and staying in the fight.