With the anime being at a high point, new merchandise coming out, new games coming out, etc., it's very impressive Pokemon is still growing after all these years. It's part of the worldwide culture, no longer just a 90s phenomenon. So many events surrounding Pokemon and the franchise even repped the Japanese national football team. I wouldn't be surprised if it made a presence in the 2020 Olympics and become a main attraction in the Nintendo theme parks.
Wait, it is? Source?