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DirtyP2002 said:
I hate it when reviewers do this.
Halo 5 was criticized, because reviewers expected a different story to be told after watching the commercials...

That is a valid reason to criticize.  It's like getting a pineapple drink in an orange juice can.  An expectation is created by marketing.  If you fail to live up to that expectation you failed to deliver your product in a way that you expected to be able to.  I would dock points for that reason, especially since advertising is the main way in which a company reaches a target audience.