Nintendo is already doing this.If you go to their youtube page, every video has a small red nintendo logo on the lower left corner of the video window.(before you open the video, I mean.).My guess is that they are going back to that color the next generation.
My (locked) thread about how difficulty should be a decision for the developers, not the gamers.
https://gamrconnect.vgchartz.com/thread.php?id=241866&page=1