Okie_Loki on 02 May 2016
BvS wasn't promoted as aggressively as this movie has been. At least, from everything I've seen. One big thing going for it obviously is how marketable to kids it is. In fact, I've seen more commercials and ads for this movie with/for kids than I saw for BvS all combined.
One last point to add in to this silly "Marvel vs DC" thread is that I believe BvS opened with a $424 million WW weekend.
