they are already.
They really cant do much to be successfull again for a long time period.
Their image is very bad (childish, casual, cheap, weak).
Their third party relationships sucks.
They are doomed as a third party company. Should really consider going third party as well ... i really dont know what they could do. Maybe release a new powerfull system when ps5 launches and go in direct competition, but even thats a big risk and then would probl loose.







