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Hiku said:

I didn't say it was simply owning stock. I said "control stock", refering to major shareholders.
http://www.investopedia.com/terms/c/controlstock.asp

I also didn't say they were required to tell their major shareholders any time they get a new idea. But there have been quite a few shareholder meetings since Nintendo first announced the NX project. If you are a serious company, you make sure your majority shareholders are informed of relevant information during your shareholder meetings.

Major shareholders in a company don't neccessarily have controlling stock, for example one major shareholder in Coca Cola holds something like a 2% stake in the company which is nowhere near enough to exert control. Each company as far as stocks go has a different situation.

The meetings match up with the timing reports like earnings happen, companies often notify major shareholders beforehand when to expect meetings and reports regardless.