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Actually 9-10 year old boys in particular are crazy about the Playstation brand because they desperately want to be playing games their mom would say no to (ie: Grand Theft Auto).

Nintendo ironically while they do aim for kids, sure it doesn't surprise me that their actual fan base is mostly adults.

I've never seen a kid buying an Amiibo toy ... it's *always* 20-30 something males, lol.