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A japanese paper called Nikkei asked president Tatsumi Kimishima:

Why Nintendo wasn’t launching the NX in time for this year’s big holiday season?
Kimishima explained that Nintendo wanted to make sure there were games to go along with the NX.

This I believe rather implies that it was supposed to have launched for the holiday season.
Also it makes sense.... its the usual time you launch a console.

How often do you see consoles launch right after the holidays?