Already feeling anxious about NX...

[Soundwave]

hershel_layton said:

Nem said:

Ok, so here how advertising works. It's used to createa an urgency in the need for the product and create the feeling of purchase in order tosatisfy that need.

Advertising has a cost and a planned return. So, if you are the marketeer, how do you propose to ask money from your boss to promote a product that won't be in shelves for another year? You really can't do much.

I am sure you are thinking of goodwill. So, that is what PR is for. They are not using E3 for it, but we have been told that there will be an event.

This will all go in the communication plan. It will start with the unveil event and it will build from there. Don't expect advertisement until close to release, because advertisement that created a desire that isn't shortly transformed into the act of purchase and revenue is seen as wasted.

So... breathe. Advertisement at this point is well... pointless.

Ok, so advertisment isn't needed until August-September, ok. Well, what about letting people know about NX in general? What would be the perfect time to do so?

Sharing even the slightest detail about NX will cause Japan to sink into the ocean and Godzilla to wreak havoc on the world, so Nintendo has to treat it with more secrecy than quite frankly most governments handle their own classified files.

Besides Sony/MS copy everything Nintendo does. Look at all their touchscreen controllers on PS4/XB1, and 4-player 3D platformers with cat powerups, and fabric based 2D dinosaur platformers, and all those multiplayer paintball shooters.

Totally worth having a frosty cold relationship with your own fans to keep these monumental things top secret.