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Soundwave said:

I dunno to me this sounds pretty different:

http://time.com/4129171/nintendo-tatsumi-kimishima/

 “I can assure you we’re not building the next version of Wii or Wii U,” he says. “[NX] is something unique and different. It’s something where we have to move away from those platforms in order to make it something that will appeal.”

Maybe Kimishima is full of shit, but maybe he's not. 

Iwata also said they could not show the NX because it was a completely new concept and they were afraid it would be stolen by competitors. This may also be why they are not showing at E3 this year. It's not like Zelda U is coming out this year, so why does that get to be at E3 but not NX?

The DeNA stock swap for more along the lines of $200 million USD. 

This is the "mystery aquistion" 

http://www.gamerevolution.com/news/nintendo-invests-100-million-in-mystery-acquisition-25707

Could be part of the DeNA deal, but maybe not. 

No, it sounds like a change in brand. He's not full of shit. You're just not reading it correctly.

They're likely not showing it at E3 so they can announce it at their own venue. They've been taking measures to move away from E3 for half a decade. This is just more of that. It's probably what they meant by the "new Direct format, actually."

The aquisition was confirmed by Nintendo to be over $150 and not gaming related.