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I'm such an idiot. The unifying factor will likely be "Nintendo." If you pay attention to Nintendo's shift in branding over the past six months, the focus on "Nintendo" as a brand in-and-of itself has been obvious. From My Nintendo and Nintendo Accounts to the new red logo to everything else, Nintendo is likely going to try and replace Nintendo into the common vernacular. Think Super Nintendo or Nintendo 64. Sure, some people called them the SNES or N64, but Nintendo was always the primary part of video game vernacular.

Now it's not. It was the Gamecube and the Wii and the Wii U etc. I would very much expect them to try to more boldly integrate the word Nintendo into the titles of these things.

inb4 New Nintendo.

The eNintendo is my vote if I had to partake in this mindless guessing game where no one will be correct. It is simple, clear, and concise. It puts Nintendo's name at the forefront while using the "e" prefix of "eshop" to make is clear that that is the focus of this thing. It also shares a not-unwanted likeness to Apple's successful iDevice brand, something they've already done with the DSi brand which worked great.

I don't know how that would translate to the handheld, though. eNintenDS? That's really rough, and I'm sure they want to disassociate themselves with past brandings. Maybe the eNintendo Fly/Run/Soar/Jump or something else that connotes movement? That would be my pick. Or something that connotates that it's just a smaller eNintendo, like eNintendo Lite/Mini/Little. So eNintendo for the console and Little eNintendo for the handheld.