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They should keep it simple and put the name "Nintendo" front and center in the title. Nintendo uses "New" a lot in their games and hardware. New 3DS, New Super Mario Bros, Yoshi's New Islands. I don't think "New Super Nintendo" would be a horrible name for their next console honestly. It's simple and most people would probably just call it the "Nintendo", a brand that most people, even non-gamers, are familiar with.