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Alby_da_Wolf said:
Threalhusanrolla said:
The only way to disrupt is to start a new gen early.

A thing MS already tried with the transition from the original XB to XB360. It didn't work. OTOH, despite totally wasting its head start and ending its gen at the last place, XB360 was able to eventually gather nice fruits from the unusual lenghth of its own gen, with high HW sales and very high attach rate and SW sales for a last ranking console, no other last ranking one ever sold as much, currently. This should have taught MS a thing or two.

They didn't release the X360 early. The GC was already dying and the PS2 was outdated. They were starting early, but that was well into the seventh generation... 

And second place if you count the Wii fad. The X360 was ahead of the PS3 when the Wii U was revealed.