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1. Install base of just about everyone in the world by now (vs.a couple hundred million)

2. Demographics that don't have a set idea of how much money should go into a game (vs. being used to spending sixty bucks on average)


I'm not even going to say it's "sad" like everyone else is. It's hitting a completely different market that's also much, much larger. It's just different. Not everything is a competition.