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DakonBlackblade on 23 April 2016
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Okie_Loki said:
DakonBlackblade said:

There are articles saying exactly what you are saying here, anyone with any critical sense will agree with you, and yet fans will clain because itll end up making somewhere around 860-880 M worldwide it was a smashing sucess. Ppl realy need to put the box office of this movie in perspective, its like if the first Avengers movie had made 850M worldwide, Disney wouldve shut down the MCU on the spot. Only reason Warner wont do the same and reboot the whole thing is because they can´t afford to,  they already made too many mistakes with Super Heroes movies, they don´t have public trust anymore, they need to get what they started, turn it around and make it work.

The Avengers isn't a fair comparison in any way, and I think you should realize that considering how well thought your post is. 

How well established was the MCU when the first Avengers broke? 6 films? 7? This is the SECOND film in the DCEU - Green Lantern would have been first but they're scratching that entirely and rebooting. Man of Steel was the ONLY stepping stone for BvS and for it to reach $800 million IS a success in its own right. And for such a success Deadpool was and how Marvel fans are screamimg about it, BvS surpassed it WW already. Of course, we can't deny how sluggish this has been since week 1, but it wasn't a complete failure either. It'll inch close to $900 million which is impressive no matter how you spin it. Do I agree that in many ways this should have easily hit $1 billion? Yes, and I do blame some of that on Snyder and the critics reactions to the film. If the film had even 50% favorable reviews, it'd probably be over $900 million this weekend. It was slaughtered by critics (right or wrong), and it's up to WB to learn from BvS and make Justice League and the rest of the DCEU better. 

The fact that this movie is the second of the DCCU is Warners fault, they tried to pull waht Marvel did in 2 movie sinstead of setting it up properly. But this movie is the first time the DC holy trinity is seen on screen together we gota keep in mind Batman and Super Man are the 2 most popular super heroes on the planet, and the production costs and marketing machine behind this was homungous. It also benefit greatl from the overall sucess of super hero movies, ppll like seing these movies nowadays. This should have had Avengers numbers on the box office and jusging by its first week numbers it would have had if it was a good movie. IThe professional critics had an impact but the main problem was the lackluster word of mouth.

 

900M (wich I dont think itll do, itll end around 880M) is an awesome number in absolute terms, its not so awesome considering the investment and the potential this movie had. I think itdve been much more profitable and inteligent for Warner to set up the DCCu slowly, launchng 3-4 smaler,less risky movies first and only them doing a team up one when we already cared enought about the characters to invest ourselves in their conflics.