Ya’ll are ready for Gears of War 4.
GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending their ad dollars and which are generating the most digital response. Below are the top five most engaging gaming industry brands from March 16 to April 15.
Over that time period, 34 brands in the gaming industry ran 94 commercials 18,717 times on national TV. Surprisingly, the most engaging ads during this period were created by brands that don’t normally make the chart. In fact, none of those from last month’s most engaging ad chart returned during this period.
Accounting for just under 25 percent of the industry’s response, Microsoft Studios led the pack in terms of TV ad engagement during the 30 days tracked. Although Microsoft Studios dedicated the majority of its spend to a trailer for Quantum Break, a new Xbox One shooter featuring Shawn Ashmore and Aidan Gillen, it was actually a trailer for the new Gears of War game that drove most of this activity. “Gears of War 4: Tomorrow,” featuring music from Disturbed, drove 87.67 percent of the engagement for the brand and 22.19 percent for the industry. This ad was seen over 12 million times since its debut on April 10 and drove over 110,000 social actions.
http://venturebeat.com/2016/04/22/gears-of-war-4-chain-saws-through-uncharted-4s-overwatchs-tv-ads/
