By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Okie_Loki on 23 April 2016
Edit Thread
Guitarguy said:


$900 million box office is impressive in the general scheme of things ie. not many movies come near that. But in terms of the ROI(return on investment), the movie itself did poorly. $400 million in reported production and marketing budget combined, only for the studio itself to make back about $450 million(theatres get half the gross). So the studio invested all the time, money and effort into a massive project, only to make $50 million profit whilst Deadpool was a $60 million production(throw on another $60 million and marketing) and made almost $800 million gross world wide(close to $400 million for the studio), equating to about a 300 million dollar profit on a $120 million investment. Batman V Superman is a failure for the studio. It might not be considered a "commercial failure" in the public's eyes but I definitely don't see WB being happy with only making $50 million profit on a $400 million investment.

That's a good point. I will agree that I don't believe WB is happy, which is why I think the rumors of them bringing in big name producers for JL  (instead of just giving Snyder the ax) is, in their eyes, the best way to move forward. I do think they were expecting an easy billion from this and reality has hit them.