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curl-6 on 18 April 2016
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Miyamotoo said:
curl-6 said:

Rebuilding hype from a stall is always worse than adding to existing positive momentum. Zelda now faces an uphill battle to prove itself against the weight of people's apathy.

Its natural that hype is going done if you dont have nothing to feed that hype, but also is very easy to reactivated that hype with new trailers, videos, screenshots, infos. We already saw that with Zelda U, every time when Nintendo showed Zelda U hype was huge, and now imagine full revile and real trailer at E3.

Apathy!? I really don't see anyone have apathy about Zelda U here, even if some people maybe have apathy all apathy will go when Nintendo release full trailer at E3.

This site is hardly an accurate cross section of the gaming community. We have a very high concentration of Nintendo fans here. And yet you can still find plenty of apathy towards the game.

At this point Nintendo have left it too late to build up a massive wave of hype. No matter how much they stuff into the 5 months from June to November, they'll still be limited in their ability to build momentum. If they try to put a year and half worth of material in 5 months, they'll just oversaturate their audience and people will be numb to it. Nintendo have allowed apathy and negativity to congeal for so long that some of it will stick no matter how positive things are from E3 onwards.

Pacing is key to a well orchestrated hype campaign, its too late to fix that now.