I bought the Wii u at Launch for my then 8 year old Son s b day- It was clear the Wii U did not have a well defined target audience- There were few games for "family" and most of the "core" games were older ports from 3rd party Dev s- eventually, the Wii u, by default became primarily a core Nintendo fan console with some minor effort at their traditional family market- you can see by their numbers and by Nintendo exec s statements at their latest earning release/investor Q and A s that they want to regain lost market share of the "youth and family" maret they once dominated. Minecraft and mobile alone really took ALOT of Nintendo s traditioal youth/family audience during the last 2+/- years of the Wii and nearly all of the Wii U s lifespan
Who will Nintendo target with the NX and how will they do it?
During the same earnings interviews and Investor Q and A mentioned above, they did say they wanted to regain the youth/family market and double down on gaining a larger % of the female demographic - that sounds a little bit "casual" to me but I would think to have a strong launch they will have to appeal to the core fan base and core gamers that are more likley to buy a console at launch or close (at least initially)
I think the NX will end up being targted at the casual/family market but will start like it is aimed at the core
Edit 2: Link from Nintendo Investor Q and A in Feb 2016 https://www.nintendo.co.jp/ir/en/library/events/160203qa/02.html
The above link (see Q5) is re regaining the younger market
the below link (see Q8) is re increasing female marketshare
https://www.nintendo.co.jp/ir/en/library/events/160203qa/03.ht
I ll link the quotes re increasing female demo shortly- done see above
Edit This was supposed to e in Nintendo discusion- not sure how it ended up in Website feedback- is it possible to change it?
