Darwinianevolution on 15 April 2016
-Fans complaining that the current gen consoles are already underpowered.
-Make some PS4 owners doubledip.
-Try to push 4K TVs the same way the PS3 pushed BlueRays.
-Block some the initial NX's release hype (and probably the XBox Two) by releasing a new product close to the new console.
